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Why Enterprise 2.0 projects fail

Dion Hinchcliffe’s excellent list of reasons for why Enterprise 2.0 projects fail has been extended by James Dellow’s reference to four key rules of thumb for avoiding Enterprise 2.0 project failure.

James raises the valid point that unlike social software implementations of the past, knowledge workers today are more familiar with social networking technologies. This factor alone should contribute to the likelihood of E2.0 adoption.

So extending upon this, James has raised these four key rules of thumb for avoiding Enterprise 2.0 project failure:

* Use real social computing platforms
* Take an abundance approach to the technology
* Put the ‘users’ in the driving seat
* Tap into your pool of early adopters

Combine Dion’s considered list and the above key drivers and Enterprise 2.0 project success will be one step closer!

Categories: Enterprise 2.0 Tags:
  1. brendanread
    August 30, 2009 at 11:16 am


    Great topic and I think it is good to look at these issues before you start a project. I was blogging about creating a Wiki at work (http://brendanread.wordpress.com) and a few people also mentioned to me that for it to be successful you really need to get management to come on board with the project and support it from the start. I was wondering if this had come up much at all in your research?


  2. September 1, 2009 at 6:14 am

    Certainly has Brendan. The support of the senior leadership team is crucial to E2.0 adoption as they can foster reqd cultural changes. Also staff incentives & an agile IT dept help as well 🙂

  1. August 30, 2009 at 3:34 pm

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