The emergence of Enterprise 2.0
In truth this is just another buzzword.
Web 2.0/Enterprise 2.0/Knowledge Management 2.0 – I prefer to just think of these labels in terms of context and version. Where web 2.0 is aimed at individuals collaborating and connecting, Enterprise 2.0 has a corporate slant with a view to scalability/enterprise wide distribution and a reassuring level of system security.
We could define Enterprise 2.0 as the application of Web 2.0 social software between, within, and for organisations. A Websense report (April 09) offers the following insights:
* Employers want more use of Web 2.0 in the workplace
* IT departments need to find balance between risk and allowing access
* Increased pressure for more Web 2.0 is coming from top-level executives
* 53% of IT managers surveyed admitted that their users try to bypass their company’s security policies
* Companies seeking guidance on establishing Web 2.0 usage policies
Key benefits of adopting an Enterprise 2.0 approach. as explained by Dion Hincliffe, are represented in the below diagram:
The concept of Enterprise 2.0 is further supported by the business driver of changing organisational culture. Organisations now expect employees to be technologically competent, work collaboratively in geographically dispersed teams and be empowered in their decision making.
As Richard Florida stated “People don’t need to be managed, they need to be unleashed” 🙂