Web 2.0 applications maturity
Like most technologies, Web 2.0 is reaching a new level of maturity as more individuals and organisations are adopting these tools for collaboration and communication.
This McKinsey article, How Web 2.0 usage is changing over time discusses how the use of these applications within organisations has grown whillst inter-organisational collaboration has remained relatively constant, possibly due to the informal nature of the technologies.
It appears that the business areas most open to Web 2.0 adoption are the teams responsible for new product/service development and the associated knowledge management practices. These internal groups incorporated Web 2.0 applications in their day to day activities to improve communication, remove process duplication, identify expertise and also as a way to cheaply reach a broad range of Customers.
How can Organisations now incorporate a Web 2.0 approach with existing formal Customer and Supplier relationships?