JIVE SBS – Business is now SOCIAL
Along comes the term Social Business Software (SBS).
Whilst the concept of applying technology to improve organisational productivity is nothing new, Jive SBS is specifically focused on changing traditional management hierarchies and providing employees with the capability to uncover corporate knowledge without the constraints of emails and intranets. According to Jive, “The Social Business allows and rewards open conversation between colleagues, partners and customers. It relies on the power of social connections to shape new products and services, and to propel new revenue and earnings growth. It embraces Web 2.0 technology in the form of Social Business Software to enable this critical change.”
“Employees average 20 hours a week managing 350 emails. This costs an average business of 50,000 an estimated US $1 billion every year.”
Harvard 2008 Study
Forrester Research predicts that Enterprise 2.0 will become a $4.6 billion industry by 2013 and social networking software will garner the bulk of the money. Enterprise 2.0 applications provide the organisational wide benefits of increased collaboration, innovation, productivity and “community” engagement.
Built on the paradigm that employees are aware and adapt at the use of social media such as FaceBook and Twitter, Jive software provides the vehicle for corporate level networking amongst colleagues, clients and vendors to uncover knowledge and ultimately make improved Business decisions. By engaging with this business network in a more collaborative fashion, individuals can transform seemingly disparate information into valuable social capital. Jive states that “forward-leaning businesses are embracing a new way to distinguish themselves, an approach that amplifies and leverages the value of their best people, relationships and intellectual capital.”
This enterprise level solution brings together the popular features of other social media applications in a manner that supports employee collaboration, and captures the value of conversations both internal and external to the organisation. Leveraging off the Web 2.0 concepts of social collaboration, Jive offers the ability for organisations to harness the collective intelligence of their employees and transform the way businesses do business. Jive SBS brings to the table the usual Web 2.0 tools of blogs, forums, keyword tagging and RSS feeds in a format that is scalable and secure. “Social Business Software builds on the best principles and applications of Web 2.0. It combines the power of social networks, where individuals share ideas, criticisms and information that benefit the collective, and makes the most of emerging forms of communication, including wikis, video dispatches and blogs.”
Jive SBS Architecture
Spaces – helpful when organising the content of your employee marketplace to suit the organisations functional hierarchy. The ability to assign differing user permissions to lower level sub-spaces provides the flexibility to open the application to others outside of the organisation. Social Groups – Regardless of the Space permissions, Groups allow people with similar interests to collaborate without the confines of a user hierarchy.
The third of the Container Components is the concept of Projects. These components can be used as coordination tools by assigning tasks and setting milestones and creating discussions to track project issues. Within each of these three containers, you can include Blogs for communicating internally/externally, Discussions for forum type conversations and Collaborative Documents similar to Wikipedia.
Further functionality offered by Jive SBS includes:
* Workflow options – allows the setting of Author, Reviewer and Approver profiles to support the management of files when used by multiple people.
* Document Feedback – allows collaborators to explain & discuss changes
* Versioning – supports the tracking of document changes and rollback to earlier versions.
* Keyword Tagging – creates associations and improves document retrieval times.
* Document Rating system – allows users to rate a document’s value
* Space Announcements – provides the ability for broadcast messages to the user group.
Now for the real Social bits…
Jive delivers familiar social media components to the Enterprise so everybody can make the connections necessary to improve productivity and the sharing of knowledge. The identification of subject matter experts via user profiles, the value ranking of documents, and the use of “connections” all help to build the level of team trust and collaboration. These connections (think Twitter followers) can be established by simply choosing to “follow” people based on their user profile or associations.
A great feature within Jive SBS is the ability to associate every piece of content with the user who created it as well as other user profiles that are related to the content thereby supporting the “degrees of separation” concept.
The clever application of Tagging content, user profiles and groups by keywords or terms facilitates an improved Search function within Jive. This collection of popular labels is presented in a “tag cloud” used to dynamically group similar content. Further to this, Jive offers the usual options of Search and Bookmarks to both internal and external content.
This feature allows the users to mash up a collection of widgets in a customised application start page, including both internal and external information. The Jive SBS widgets are “drag and drop” and include functions such as
• Recent activity
• Connections status updates
• To-do lists
• RSS feeds
• Embedded 3rd party widgets providing access to Google/Wikipedia/Flickr etc
Beyond the brief introduction to the features discussed above, Jive continues to develop and evolve into a leading social software provider delivering products that align with the web 2.0 concept. Stay tuned, I’m sure there is a lot more innovation to come!