Charlie Davidson has put up an interesting post on the use of “Enterprise RSS” and how it can make organisational knowledge more accessible.
In his post, and with reference to Attensa StreamServer, Charlie mentions the concept of “managed syndication services”. From an Enterprise 2.0 perspective, he rightly states that “the focus of the debate needs to move from technology to business results” such as solving business issues, identifying new opportunities and ROI.
The common organisational requirements of information/knowledge management and staff collaboration can be challenging due to an evolving systems architecture and a distributed workforce. By tailoring shared information to the relevant business context, the actual value of the knowledge is enhanced and becomes more applicable to the issue at hand.
Touches on knowledge management and collaboration tools
OK, time for a bit of review and reflection on where I am currently at on the Enterprise 2.0 discovery journey
Firstly, I’d like to note that I find this whole area fascinating and am excited about the future of E2.0, SaaS, cloud computing etc etc. Not only are there so many opportunities here for startups but the concept of tapping into the intelligence of a likeminded community has so much potential. Imagine an organisation that was truly process oriented, driven by a culture of collaboration and supported by tools that were not only agile but adapted to the changing needs of the user community…
Via the application of web 2.0 tools, there are many opportunities to engage with an online community of professionals, gain access to new and emerging technologies and discover new ways of collaborating. As this is a developing field, practitioner knowledge is growing organically and approaches to Enterprise 2.0 implementation and adoption are still being refined. Due to this, the E2.0 community is an exciting place to be!
So a reality check, where I am now? The following paragraphs will attempt to explain that as well as outline where I would like to take this blog over the coming months – enjoy 🙂
* Leverage off web 2.0 to enhance personal branding.
What continues to amaze me is the “build it and they will come” approach with these technologies. I have created a profile on LinkedIn and quickly gathered an ever growing group of “connections”. This channel is for my professional profile and connecting with colleagues and potential clients. There are clear links in my public profile to this blog and my Twitter account.
Twitter is an amazing thing – never thought I would say that to be honest. I created a Twitter account just to see how it could be used beyond “what am I doing now?”. Once I started following BPM and E2.0 practitioners, I found the value to not only be in the conversations & relationships but also the pointers to actual web content – product reviews/thought pieces and vendor appraisals. In addition, my Twitter network rapidly expanded as links to other professionals emerged and at last count I am following 73 people & growing almost daily. On the flip side, it appears that the more content I add to this blog or indeed microblog, the more people ask to follow me – that was also unexpected; I wonder what they find interesting…..
That brings me to this blog 🙂 Now, after a slow start I find the need to use this medium to share not only my professional interests but also a little bit about me. Not actually sure why I choose to do this but figure that I do have other interests that I am passionate about so why not share some of those with the world.
My plan for this blog is to expand and evolve the content to be not only my musings on all things Enterprise 2.0 but also a place for emerging E2.0 product reviews, as well as documenting emerging research in the Business Process Management field. This site is now something I have a personal stake in so will ensure that it maintains it’s relevance.
* Weekly activities and contribution to the community.
My intent with this site is to post at least several times/week comments or thoughts on articles that I think will be of interest to the wider community. I read widely and also take advantage of various Google alerts and RSS feeds to ensure I am feed the latest developments in this field. I now have an abundance of information to share…proving to sometimes be a challenge to find the time to digest & pass on.
I loosely follow a theme dependant upon the contributions of the wider community at that point in time, whether it be E2.0 success factors, adoption issues, organisational culture change etc.
Supporting this approach are my microblogs on my personal Twitter site as well as the Enterprise 2.0 community account I have created. Surprisingly, Ross Dawson requested to be a follower of this account within days of it’s creation – I wonder what his information retrieval strategy is?
* Appraisal of Web2.0 organisational strategies and solutions.
This is an ongoing piece of work and actually core to the purpose of this blog. As this site is all about Web 2.0 in an Organisational context, I endeavour to keep that as a common theme. As I come upon relevant articles or websites through my research, I will distribute those findings through this blog or one of my Twitter accounts.
To date I have commented on topics as diverse as Web 2.0 @ work, Using Enterprise 2.0 to support knowledge management, Enterprise 2.0 adoption strategies, Some success factors for Enterprise 2.0 and Accessing the knowledge of your Crowd.
In addition to this, my blog page summarising existing and emerging E2.0 platforms and applications will provide a concise point of reference for the community.
* Enterprise 2.0 Community engagement.
In an effort to engage and collaborate with practitioners as well as our own internal community, I have established and manage our Enterprise 2.0 community and a LinkedIn group called the Enterprise 2.0 Community. These two profiles have been well received and I am currently using them as a means of distributing information to a growing audience and again using this presence to link back to this blog and Digital Organisations and the New Enterprise: Enterprise 2.0.
In addition to the above, I also ensure I place relevant comments on blogs and web pages of interest and again am pleasantly surprised that I usually receive a prompt response. 🙂
As an aside, I’ve just been asked as a “key industry insider” to write an article contribution in the area of Web 2.0 for an online magazine – a bit chuffed at being asked so I think I will give it a shot!
* Leadership via the ability to contribute to the structure and format of the workshop activities, and the smooth running of the online community.
Evidenced by my contributions to the Web 2.0 Enterprise 2.0 links page, Using Web 2.0 tools for our community page and the Postgraduate pages.
I have also contributed to wiki discussions and posted links to resources of value to the community.
* Future direction of this blog
My intention for this blog is to have it evolve into a site that not only provides topical content on Enterprise 2.0 and my other professional interest of Business Process Management but also act as a review point for myself on what I have learnt on the way. Already I can see how my subject knowledge has grown beyond just being inquisitive to now being enquiring.
Dion Hinchcliffe’s excellent list of reasons for why Enterprise 2.0 projects fail has been extended by James Dellow’s reference to four key rules of thumb for avoiding Enterprise 2.0 project failure.
James raises the valid point that unlike social software implementations of the past, knowledge workers today are more familiar with social networking technologies. This factor alone should contribute to the likelihood of E2.0 adoption.
So extending upon this, James has raised these four key rules of thumb for avoiding Enterprise 2.0 project failure:
* Use real social computing platforms
* Take an abundance approach to the technology
* Put the ‘users’ in the driving seat
* Tap into your pool of early adopters
Combine Dion’s considered list and the above key drivers and Enterprise 2.0 project success will be one step closer!
Glenn’s review of a NY Times article on crowd-sourcing captures the following key quote “Open innovation models succeed only when carefully designed for a particular task and when the incentives are tailored to attract the most effective collaborators.”
To me this really is the essence of successful Enterprise 2.0 implementations. A social approach that is open, collaborative, IT rich and business focused also requires targeted management to ensure organisational social medium outcomes are met and not lost in the enthusiasm to engage with the communal approach. A form of controlled and measured organisational adoption still following the spirit of the community but checked by milestones.
It is this process of validation and evaluation that supports organic growth of an Enterprise 2.0 community of practice, and also maintains alignment with the organisational strategic direction.
So, I have had a Twitter account now for a few months, mainly so I can follow and engage in conversations with BPM and Enterprise 2.0 professionals. After a cautious start, I must say that Twitter is a great tool for connecting with likeminded people as well as for keeping up to date on articles and websites of interest. I now regularly tap into the collective intelligence of my Twitter community to expand on my own subject knowledge. There is a wealth of information available in Twitter ready to be mined.
The use of this microblogging approach within an organisation using apps such as Yammer would have similar benefits but in an Enterprise context – virtual water cooler talk if you like. Might just have to run a trial at an Organisation I currently work with to see if this theory holds true…
This simple graphic shows the key phases to a successful Enterprise 2.0 implementation.
In my opinion phase #3 Deployment and phase #4 Adoption will be the most difficult to deliver – what do you think?